Why Novel
Overview
Discover why brands choose Novel for integrating shoppable videos into their Shopify stores, enhancing customer engagement and improving conversion rates.
Key Benefits of Using Novel
Page Performance
One of the key benefits of using Novel is its performance efficiency. Novel ensures that embedded videos have zero impact on your page's load speed, regardless of how many videos you incorporate into your site. This means you can confidently add as much video content as you need without worrying about slowing down your website.
Maintaining a fast load speed is crucial for providing a smooth user experience. By leveraging Novel's technology, you can enhance your site's visual and interactive content without compromising performance. This can help retain visitors and improve overall engagement.
Ease-of-Use
Using Novel, you can quickly build shoppable video experiences across your site, including the homepage, product, and collection pages. The process is designed to be simple and efficient, taking just minutes to integrate videos into your online store.
To make your videos shoppable, click on the purple button under each video and add products from your Shopify store. This allows customers to purchase items directly from the videos, enhancing the shopping experience.
Novel offers different layouts such as Stories, Carousel, Spotlight, and Overlay. These layouts provide various ways to present your video content and make it easy to customize according to your brand’s needs. Embedding these videos is straightforward and does not require extensive technical knowledge.
By integrating shoppable videos across various parts of your site, you can engage customers more effectively and potentially improve your conversion rates.
Mobile Optimization
Novel's videos offer a full-screen immersive mode when clicked. This mode is vertically scrollable, providing a user experience similar to popular social apps.
Additionally, Novel dynamically adjusts the video experience to fit different devices, ensuring an optimal viewing experience across all screens.
Data Tracking
One of the key features of Novel is its ability to track revenue impact for each video and across your entire site. This data helps you understand which videos are driving sales and how they contribute to overall revenue.
Novel provides detailed analytics that show you the revenue generated by individual videos. This includes tracking the purchases that happen after a viewer watches a video. By examining these metrics, you can see which videos are most effective at converting viewers into customers.
In addition to tracking revenue at the video level, Novel also offers aggregated data across all your videos. This gives you a comprehensive view of how video content is performing on your site. You can compare the performance of different videos and identify trends that can inform your video strategy.
The ability to measure revenue impact on both individual and site-wide levels provides valuable insights. You can use this information to optimize your video content and improve your overall marketing strategy.
Use Data for Better Results
Novel helps you track the actual revenue impact of each video. Using these insights can optimize video performance and boost your store's revenue.
Shoppable Videos
The shoppable video feature in Novel allows you to add products to each video. This frictionless integration ensures that your customers can view and purchase products directly from the video without any interruptions.
To make a video shoppable in Novel, simply click the purple button under the video and add the desired products from your Shopify store. This straightforward process helps enhance the shopping experience and encourages higher engagement and conversion rates.
Each shoppable video is designed to be user-friendly, enabling customers to shop without leaving the video they are watching. This makes the shopping process smooth and enjoyable.
Unique Layouts
Novel offers a variety of layout options to integrate videos into your Shopify store.
Stories: This layout allows you to present a series of videos in a format familiar to social media users.
Carousel: Showcase multiple videos in a horizontally scrollable format, perfect for highlighting different products.
Spotlight: Feature a single video prominently on your page, drawing attention to specific content.
Overlay: Display videos as an overlay on your existing content, adding dynamic elements without disrupting the page layout.
Cost Effective
With Novel, you get a cost-effective solution right out of the box and as you expand. This makes it accessible for both small and large businesses aiming to integrate shoppable videos into their online stores.
Comparison
Setup 🚀 | Price 💰 | Layouts 🎨 | Branding 🌈 | Speed ⚡ | |
|---|---|---|---|---|---|
Novel | Build across site within minutes | Cost-effective, scales as you grow | Stories, Carousel, Spotlight, Overlay | Full brand customization | Zero impact on load speed |
Other Platforms | Setup takes more time | Higher costs | Basic layouts | Limited customization | May slow page load |
Frequently Asked Questions
No, Novel does not impact site page speed. We use a combination of strategies to protect the user experience: Lazy loading video content. On the initial page load, Novel immediately renders a short clip of the first scene. Within 500ms to 1.5secs after page load, the full video asset replaces the short clip and the impact of the loading is never felt by the end user. Novel hosted video. Novel uses a one-line video reference ID to run a small script that plays the video. All video and its corresponding components are hosted and fetched by Novel.
Novel’s specialty is video technology, not content creation, however, we’ve built out an expansive list of the best platforms for sourcing creator content.
Videos can be pulled directly from your brand’s social platforms (Instagram & TikTok), or uploaded from your own storage sources; your computer, Dropbox, and Google Drive.
While we support all aspect ratios, we recommend using 9:16 which is optimized for mobile devices.
Videos shot in vertical format see a 40% lift in impressions compared to videos using a square or horizontal aspect ratio.Yes! You can sign up to become a partner and affiliate by clicking the following URL: https://platform.shoffi.app/signup/affiliate?app=Il_IXSt6bEJ
It takes just minutes to build shoppable video experiences across your whole site using Novel.
Reach out to Novel at partnerships@benovel.com
Novel is optimized for all devices. Clicking a video triggers a full-screen immersive mode, vertically scrollable like social apps, and adjusts dynamically to different devices.
Novel tracks the actual revenue impact on a per-video basis and across all videos on your site.